Kirti

In this modern era moving with the right trends is becoming mandatory for your business. Moreover, mind-boggling technologies can lead businesses and companies towards the pinnacle of success. So why not adopt such trends to boost your digital transformation success.

Mobile apps are one such stimulating force behind digital transformation success. It can act as a fuel being the catalyst for your business. Suppose you have a quality product at reasonable prices, but customers can’t have it, then it isn’t reasonably worth it. Hence, approaching customers with mobile apps is essential.

If you look at the graph given below, you’ll find that the number of smartphone users in the world currently is near 3.5 billion people. This number can hit 3.8 billion people by the end of 2021.

Now, let’s have a glance at the statistics of mobile apps downloaded, shown by Statista.

According to the above graph, users downloaded 218 billion mobile apps in 2020 compared to 140.68 billion apps downloaded in 2016.

Here in this article, we intend to cover how mobile apps can help advance digital transformation. But, before moving ahead, we must know what digital transformation is precisely all about.

What is Digital Transformation?

Replacing manual and non-digital processes by adopting digital technology effectively to transform businesses and services is digital transformation. In other words, It’s a seamless world for businesses, employees, and customers to meet and interact according to the changing market requirements.

Benefits of Digital Transformation

Both for a well-established business and a budding business adhering to the right set of digital transformation increase the likelihood of success.

Here are a few surprising benefits of Digital Transformation :


Increase in Agility and Innovation – Agility is a crucial factor for business as it is constant improvement and rapid development. Rapid digital advancement pushes to adapt and innovate. Looking at the customers’ demand, staying up-to-date and ahead in the competitive market is essential.

Builds a notch customer experience– Enhancing the customer experience is the primary focus of digital transformation. People demand the latest technologies and applications for an easy-going life. Most importantly, they always look for faster ways. Businesses with digital at their forefront earn respect from customers.

Fosters a digital culture – Digital transformation can revolutionise company culture. Suppose you got technology at your place, and the company culture is just like a flat tyre. Then know that digital transformation can act as inflation of that flat tyre. It can help them become digital-savvy employees.

Brings entire management together– By leveraging digital transformation techniques and technologies at the core of the business, they can easily connect and satisfy the target audience’s needs. Moreover, digital consolidation of processes and operations can benefit a robust workforce and management interfaces, analytics and media.

Drives data-based insights – Tracking metrics and analysing data allows businesses to keep track of processes. Also, it helps them to optimise their business strategies. Integration of data-based insights can make massive changes to both costs and revenue. Hence, using digital to look at data-based insights can help in understanding customers and decision making.

Why do you require a mobile app for your business?

The rapid growth of digital technology shifted the customers’ online activities towards mobile. Businesses need to approach their customers through mobile apps. If you have a small business, you need to look for a web presence and mobile apps to expand your business. Most importantly, mobile apps have turned out as handy marketing tools.

Here is the list of essential benefits that mobile app can provide to your business

With discounts and promotions through mobile apps, you can motivate customers to purchase, ultimately leading to sales growth. According to Statista, In 2023, the worldwide mobile app is expected to generate 935.2 billion in revenue growth.

Through apps, you can directly contact your customers, know their reviews about your products. Now, they don’t need to remember your website address or search for your company in search engines. Instead, they can access apps.

Apps can help you get insights. By collecting information, you can improve the customer experience. For instance, you’ll know which products customers mostly buy. Understanding customers can be the key to success.

Mobile apps are an easy marketing and communications tool. They help expand the potential customer base as well as build a base to gain new customers.

How exactly do mobile apps influence digital transformation?

Mobile apps act as the:

Harbinger of mobile workers’ age – Today, web services and mobile apps have brought a work culture commonly known as work from home into existence. This culture is frequently embraced with open arms by all businesses. Moreover, if you look at the global workforce, you’ll find that they break the conventional workplaces’ norms, i.e. desk-based.

Facilitator of real-time communication – Mobile apps are facilitating real-time communication. WhatsApp, Facebook messenger, Google chats are nowadays must-have apps by users worldwide. VoIP phones came into existence, and the landline facilities are slowly dying.

When we talk about mobile apps, they have the capabilities to go beyond the not so used messaging systems of this era. They reformed the age with their embedded audio messages facility, video conference options, location sharing function, and others that make up a perfect mobile workforce scenario.

Providers of on-demand services– “In our times, we have explained the routes to reach a particular destination”. You may have heard your old people talking about their days like this. But today, we have a GPS navigation system that makes it easy for the cab drivers and passengers to set and reach the exact destination. You can see how mobile apps have made the information exchange so simpler with minimal confusion involved.

During the process of information exchange, collected data can help businesses target their customers. The purpose is to drive more sales. Hence Geo-targeting the customers and using promotional content can benefit marketers.

The orchestrator of customer experiences– Gone are the days when customers’ experiences were limited to physical experiences. With the increasing demand for easily accessible things, the need and use of mobile apps have increased. Mobile apps have changed the look of the customer experience.

Today customers experience hassle-free ways due to the mobile apps. Additionally, in digital transformation, the customers’ experiences play an essential role in increasing customers’ lifetime value.


Sectors using mobile apps in Digital Transformations

With the rapid advancement of technology, IoT, ML, AI Etc., came into existence. These technologies, together with mobile apps, can transform the way businesses work. Above all, all the sectors are using mobile apps to initiate digital transformation success.

Let’s look at the few sectors below:-

Digital transformation in Retail – Automating the order delivery process through mobile apps is more straightforward than complex processes. Retail companies make sure their customers have a hassle-free order experience.

Digital transformation in the Healthcare sector- Mobile apps provide a seamless experience to patients. From medical claims to medical advice, everything is available in one place in an app. Therefore, we can’t deny the fact that mobile apps have stormed the HealthCare sector.

With smartphones in their hands, patients now don’t need to visit hospitals so often. They can keep track of their report through mobile applications. The apps provide the records in a hassle freeway.

Digital transformation in the Logistics sector- The process of logistics is a bit complex. This process involves packing, transportation, maintaining the stock, warehousing, flow of information, material handling, and much more. With the help of the mobile app, these processes become easy. The apps help the companies manage the flow of things from the initial stage to the transportation stage.

Digital transformation in the Construction sector– Using mobile apps in construction companies, asset tracking has been simplified. They reduced the asset cost associated with the process. Mainly, mobile applications use Barcode, RFID, IoT, Bluetooth, and NFC to manage and track construction zones’ projects.

Digital transformation in the Manufacturing sector– Mobile applications coupled with technology like AI, IoT, Etc help operators access the data from anywhere. Hence, it can improve ongoing productivity and helps in accessing real-time data.

Digital transformation in the Media sector- The media companies excel in their field by applying mobile applications’ strategy. Mobile apps help them get real-time location accurately anytime from anywhere. On the other hand, the apps have options to upload videos, photographs in real-time. In a nutshell, we can say that mobile apps help both the users and the industry.

Conclusion

In recent years, India emerged as the fastest growing mobile internet market. And, with the onset of the pandemic, the demand for mobile apps grew more globally. Hence, Mobile apps, if used in the right way, is the key to marketing your business. It is such a powerful tool that can drag your business towards robust growth.